Alyssa Harding, Corporate Social Responsibility Manager at Justin’s

Hometown: Deland, FL

Why is your job awesome? I get to make my personal passions professional! I went to school for agricultural ecology and sustainability studies, and now at Justin’s I get to work on everything from sustainable packaging to ingredients to corporate philanthropy. I also serve on the board of directors for Naturally Boulder, a local non profit trade group, and am able to leverage that to create scalable collective impact programs to allow businesses to work together on sustainable solutions, helping to lay the foundation for a regenerative future.

Hobbies: Drawing, Hiking, Reading 

Favorite beer? Finkel and Garf’s Imperial Red

What’s the first song on your pump up playlist? Big Takeover, Bad Brains

You have a time machine that’ll take you to any year, present or future. Where do you go? To the future to find out if we ever figure out this sustainable packaging business. I suppose I can’t act on the new information though, since it would muss everything up with pesky causality ripple effects. Still, it would be cool to know if (or when) it happens!

Favorite happy hour spot in Boulder: T/aco, delicious tacos and margs!

One place in Colorado everyone should visit: Red Rocks

Favorite movie: The Life Aquatic with Steve Zissou

What is the best gift you have ever received?: A Neato Robot to clean up all the cat hair in my apartment

If you were 80 years old, what advice would you give your children?: Don’t be afraid to fail. The faster you fail, the faster you move on to the next, better thing with more lessons to guide you along the way.

If there was a movie made about your life, who would play you and why? Nick Cage in a wig, because that would be hilarious and I can’t think of an actress to play me. Plus, he’s the freakin’ Ghost Rider.

What is the most important lesson you’ve learned in life? Sometimes you must lead by example and people expect you to fail. Don’t hesitate when you should act, and don’t let the judgement and bandwidth of others diminish your passion or aspirations.

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